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Friday, October 12, 2012

Pet Shelter Professionals Shine Light on Food Quality-Adoption Rate Connection

Photo of Mimi Ausland, founder of freekibble.com, by J. Nichole Smith.

We would be remiss if we didn't share the results of this study with you, because we think, at the very least, it provides some eye-opening statistics. A survey was conducted by Freekibble.com (founded by they lovely gal above when she was only 11, and Halo, Purely for Pets, who is now their exclusive kibble sponsor.

The survey targeted the thoughts of shelter professionals, who have collectively fed over 450,000 shelter animals, as to whether feeding higher quality food made a difference in adoption rates. And the answer was a resounding "Yes": 71% of the shelter workers surveyed said that better quality food "definitely helps" dogs and cats to get adopted, and an additional 19% of those shelter workers said that it "helps somewhat." The bottom line is, according to Susan Daffron, the founder of the National Association of Pet Rescue Professionals, is that "animals that feel better and look better are more adoptable." And that makes sense, doesn't it?

Now, we're all in favor of a wide variety of pet food donations to shelters, and Bocci's Beefs, has proudly participated, and will continue to participate in promoting adoption drives and donations to shelters from a wide variety of pet food companies-the more the merrier, we say! But we thought that the results of this particular survey were interesting and surprising enough to pass on to you.

As always, thanks for your support! And speaking of shelter animals...stay tuned later today for a profile of "The Underdog Club"!


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